UK Gym Equipment wanted to scale both B2C and B2B growth, the challenge was building a performance setup that could consistently acquire new customers.
With new customer acquisition as the core objective, the first step was to build a performance setup geared for scale, aligning paid media and organic strategies around high-margin categories and measurable commercial outcomes.
Key focus areas:
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High-Margin Campaign Focus: PPC was centred on top-performing, high-margin product ranges to maximise return across both B2C and B2B segments.
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SEO Sitewide Optimisation: Priority category pages were technically optimised and supported with intent-led content to capture search demand and drive sustained organic growth.
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Targeted Acquisition Strategy: Search activity was tailored for both home fitness buyers and commercial gym operators, using segmented targeting and audience-specific messaging.
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Data-Led Execution: ROAS, CVR, and revenue performance were tracked closely, allowing for real-time budget reallocation based on what was driving value.
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Channel Synergy: SEO and PPC strategies were aligned to reduce overlap, share insights, and improve full-funnel efficiency.
