Kavee lacked clear visibility on what channels were actually driving revenue, the goal was simple: rebuild attribution and reporting to unlock smarter decisions and scale performance with confidence.
With performance clarity as the core objective, the first step was to understand how Kavee’s channels contributed to revenue, customer behaviour, and overall efficiency. This wasn’t about vanity metrics; it was a reporting and attribution strategy built to reflect the realities of trading and unlock better decisions.
Custom channel mapping and platform audits uncovered inconsistencies in revenue attribution, hidden overlap across platforms, and gaps in data trust. We rebuilt reporting around clean, structured inputs that matched real commercial outcomes, not just clicks.
The result was a single source of truth across all marketing channels, enabling smarter budget allocation, sharper performance analysis, and clear visibility on what was driving real value for the business.
