Purearth was entering the market with a new health product and big ambitions, the challenge was to create a performance setup that could drive rapid customer acquisition.
With customer acquisition and subscription growth as the core objectives, the first step was to build a performance setup from the ground up, aligning creative, tracking, and media around clear commercial outcomes. This wasn’t a brand awareness play; it was a data-led strategy built to convert.
Key focus areas:
-
Acquisition Funnel Design: Developed a one-time purchase to subscription journey optimised for high conversion and long-term value.
-
Platform Setup & Tracking Infrastructure: Launched campaigns across Google, Meta, and SEO with full eCommerce tracking and performance reporting tied to ROMS, CVR, CAC, and subscription growth.
-
Audience Targeting: Reached UK-based, health-conscious consumers interested in gut health through intent-led targeting and behaviour-based segmentation.
-
Creative Development: Rolled out a refreshed suite of ad creative focused on education, product benefit, and strong calls to action.
-
Channel Integration: Unified PPC, SEO, and Paid Social efforts to guide users through the funnel with consistent messaging and cross-channel learnings.
