Launching Bodyswaps with a performance-led Google Ads strategy, built to generate qualified leads at scale and turn early-stage awareness into commercial traction.
We had one clear KPI: generate qualified leads at scale.
Before results could be driven, the right foundations had to be in place. That meant understanding Bodyswaps’ commercial priorities, target personas, and how to turn early-stage awareness into pipeline. The strategy was built around real search behaviour, audience intent, and clear lead conversion goals, with Google Ads at the core.
We began with in-depth keyword research, focusing on high-intent queries related to education, training, and soft skills development. From there, we built structured Google Ads campaigns, including Search and Performance Max, supported by robust tracking and clear lead capture paths.
Creative and copy were optimised to communicate value quickly and drive conversions, while daily optimisations and reporting cycles ensured lead quality remained high and costs remained efficient.
