Ark Fire Protection was facing low online visibility and minimal digital lead generation, the challenge was to turn their website, SEO, and PPC into a scalable, lead-driving engine across core B2B sectors.
With lead generation as the core objective, the first step was to rebuild Ark Fire Protection’s website to support performance, improve UX, messaging, and technical foundations, thereby converting high-intent traffic across key B2B sectors.
Once the site was fit for purpose, SEO and PPC were deployed in parallel. Organic strategy focused on high-intent commercial keywords across core service lines, backed by technical fixes and on-page optimisation.
To support long-term visibility, an informational content strategy was developed targeting industry-specific pain points, compliance questions, and technical queries. This not only helped capture upper-funnel search demand but also positioned Ark as a trusted authority in passive fire protection, building credibility with both search engines and procurement decision-makers.
PPC campaigns were restructured to target procurement leads, facilities managers, and contractors actively searching for passive fire protection solutions.
Spend was focused on high-value services where Ark had a competitive edge, and both channels collaborated to capture demand, enhance visibility, and consistently drive qualified enquiries.
