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We dig into your ad platforms, performance data, and creative output. You’ll get clear insights on what’s working, what’s wasting money, and how to fix it.

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We’ll be in touch shortly: If you’ve got any data on your current CAC, ROMS, or LTV, send it over. The more insight we have, the sharper the audit.
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📚 Kogan Page Revenue Growth Via Organic SEO

Data eCommerce SEO Strategy

Technical SEO

What did we do?

Services

Technical SEO

Industry

eCommerce

Results

+22% Revenue

+15% Average Order Value

+55% Organic Traffic

The Kogan Page site needed a full SEO roadmap to bring it up to optimal for the current search landscape with page templates needing to be changed to back to basics SEO best practices. We turned website performance from losing money to making money within 2 months.

Kogan Page, a well respected International publisher, needed to bring their website up to SEO best practice, with the ever changing search landscape the website was being left behind in the SERP’s and as a result overall revenue was faltering every month. We had to change the pattern fast, this meant conducting multiple work streams to strategise along side creation & implementation.

Technical SEO Improvements
Page Template Changes En-Masse
SEO Strategy Development
Content Development & Implementation
Gap Analysis & Page Creation.
Internal Linking Improvements.

Site Restructure For Growth

Along side planning content optimisation we have to ensure the current set up of the Kogan Page site and key category pages was appropriate for the optimisations this meant auditing and reviewing all page templates and working closely with the development agency to ensure the pages had a solid foundation for growth.

Content Optimisations En-Masse

The CMS was highly templatised which meant we could make changes a template level which would influence a greater number of pages than manually one-by-one, we programatically included horizontal & vertical internal links from parent & child category pages to improve the crawlability of the website leading to significant increases early doors.

Back-to-basics Content Optimisations

We reviewed all parent & child category pages and developed new, optimised, title tags, H1’s, H2’s & developed body copy to sit alongside the pages. Previously these pages had no body copy leading to a poorly optimsied page which with limited targeting capabilities – by including body copy we increased the relevancy of the page, used additional secondary keywords & also allowed ourselves additional internal linking opportunities.

The Results

Following a page restructuring & comprehensive content plan that allowed for consistent improvements & highlighted gaps to get to the next level, we saw impressive results:

0 %

Increase In Overall Revenue

0 %

Increase In Average Order Value

0 %

Increase In Organic Traffic

Our Work

Take a look at some of our client wins

View all case studies

Creative

eCommerce

Paid Search

Paid Social

Programmatic

Strategy

Corendon Airlines

+57% Sales YoY

A full-funnel strategy for Corendon Airlines, balancing brand awareness with performance tactics to scale UK bookings, grow market share, and hit strict cost-per-seat targets, all while driving strong ROMS.

eCommerce

Paid Search

Strategy

YuMove

+30% LTV YoY

We implemented a targeted strategy that segmented one-time and subscription-based customers to tailor acquisition and retention efforts, maximising LTV and reducing CAC for sustainable growth.

Creative

Data

eCommerce

Paid Search

Paid Social

Programmatic

SEO

Strategy

Technical SEO

Rubio Monocoat

+90% Revenue YoY

Onelink executed a full-funnel performance strategy, combining SEM, CRO, and funnel optimisation to improve conversion efficiency, align media with onsite experience, and drive sustainable UK growth with stronger ROMS.

eCommerce

SEO

Strategy

Technical SEO

Yours Clothing

+97% Revenue YoY

Yours Clothing were overly reliant on paid media, so we implemented a strategic SEO plan to drive incremental revenue and acquisition without increasing spend, diversifying traffic, lowering blended CAC, and protecting overall profitability.

eCommerce

SEO

Strategy

Technical SEO

BadRhino

+84% Revenue YoY

We delivered a commercially aligned SEO strategy for BadRhino, combining technical fixes, content built around customer intent, and close collaboration across teams to reignite organic performance and turn it into a consistent revenue-driving channel.

eCommerce

SEO

Strategy

National Shower Spares

+54% Revenue YoY

For National Shower Spares, a commercially focused SEO strategy was used to break through a performance plateau, turning organic into a consistent revenue driver across B2B and B2C.

eCommerce

SEO

Strategy

PixieGirl

+168% Revenue YoY

For PixieGirl, SEO was overhauled, technical issues resolved, content aligned to petite search intent, and organic turned into a consistent revenue driver.

Data

Strategy

Kavee Cages

Customer Reporting Solution

For Kavee Cages, we rebuilt channel reporting and attribution to give clear visibility on what was driving revenue, enabling smarter budget decisions and stronger channel performance.

eCommerce

SEO

Strategy

Technical SEO

Long Tall Sally

+127% Revenue YoY

We crafted a results-driven organic search strategy, combining robust technical SEO, user-centric content, and precise on-page optimisation to accelerate UK revenue growth.

eCommerce

Paid Search

SEO

UK Gym Equipment

+63% PPC Revenue YoY

For UK Gym Equipment, SEO and PPC were used to drive new customer acquisition across B2C and B2B, focusing on high-margin products and revenue growth.

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