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      🏋 UK Gym Equipment Flexing SEO and PPC for Revenue Growth

      What did we do?
      Industry

      eCommerce

      Health & Wellness

      Results

      +63% PPC Revenue YoY

      +50% Organic Revenue YoY

      8:1 PPC ROAS

      UK Gym Equipment wanted to scale both B2C and B2B growth, the challenge was building a performance setup that could consistently acquire new customers.

      With new customer acquisition as the core objective, the first step was to build a performance setup geared for scale, aligning paid media and organic strategies around high-margin categories and measurable commercial outcomes.

      Key focus areas:

      • High-Margin Campaign Focus: PPC was centred on top-performing, high-margin product ranges to maximise return across both B2C and B2B segments.

      • SEO Sitewide Optimisation: Priority category pages were technically optimised and supported with intent-led content to capture search demand and drive sustained organic growth.

      • Targeted Acquisition Strategy: Search activity was tailored for both home fitness buyers and commercial gym operators, using segmented targeting and audience-specific messaging.

      • Data-Led Execution: ROAS, CVR, and revenue performance were tracked closely, allowing for real-time budget reallocation based on what was driving value.

      • Channel Synergy: SEO and PPC strategies were aligned to reduce overlap, share insights, and improve full-funnel efficiency.

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      Our Work

      Take a look at some of our client wins

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