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Download The Complete Guide to eCommerce Marketing in 2024 >

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💰 DRIVE MEASURABLE RETURN ON INVESTMENT

Power continuous growth with performance paid media

Full funnel, high performing paid media campaigns which are strategically aligned with your business goals, maximising our digital resources and expertise in online advertising to enhance your ecommerce brand's visibility and encourage buying behaviours from your customers.

Expand Your Paid Media Marketing Beyond Just ROAS!

The digital marketing landscape as we know it is constantly evolving and we have needed to adapt not only our way of thinking but our approach of analysing and understanding the data we are presented with. 

Exclusively concentrating all your resources on maximising ROI by channel in paid media can be misleading and in fact impede your business’s growth. 

If your agency is currently emphasising ROAS above all else, there’s a strong possibility that significant growth opportunities are being overlooked, causing your brand’s progress to bottleneck. It’s time for a shift in perspective – delve deeper than just gauging ad spend returns, and begin assessing factors like lifetime value, profitability, margins, new customer acquisition cost vs returning,  purchase frequency, amongst others. This paves the way for a more robust and systematic approach to your marketing strategies, resulting in consistent growth.

Every channel across paid media has its pros and cons yet each and every single one of them plays a vital role in how you and your business can achieve your marketing objectives. From cold investigative traffic drivers to warm ready to convert customer campaigns, the pieces of the digital marketing jigsaw will begin to take shape and actually start to make sense.

Direct Access To Experts

With real-time bidding, and often large advertising budgets, clients need peace of mind and performance clarity. We provide a direct link to PPC specialists who are managing your account, allowing collaborative working relationships between our clients and our experts

Slick Delivery For Results At Speed

Our team of paid specialists are always seeking to take advantage of the latest campaign types, trends and tools available across Search, Display, Shopping and Video. Coupled with our direct access approach, this results in streamlined delivery, and, ultimately, enhanced performance. After all, strategy is nothing without execution.

Paid search services our team love implementing

Pay Per Click (PPC)

Typically falling in both the consideration and the conversion stage of the funnel pay per click advertising is a measurable, cost effective way to drive qualified customers to your website through platforms such as Google Ads. PPC helps build awareness and capture attention of your potential customers who are actively searching for your products. Given the adaptability and rapid results, this channel is often a popular choice for businesses looking to boost their online visibility and sales whilst achieving specific marketing goals such ROAS.

Display Ads & Video

The Google Display Network involves placing visual ads, such as banners or image-based ads and video content on a vast network of websites, apps, and platforms such as YouTube. Traditionally sitting more upper funnel in the awareness and consideration stages, it's a way to reach a broad audience and increase brand visibility through eye-catching, performance driven visuals and creatives.

Paid Social

Often the missing piece to many digital strategies, paid social advertising through platforms such as Meta (facebook and Instagram), TikTock, Pinterest and others presents advertisers further opportunities to engage with and attract new and old customers through powerful targeting techniques and innovative use of text, video and static content.

Shopping & Feed Management

A vital part of any ecommerce digital strategy, the shopping channel offers advertisers the opportunity to search for products, compare prices, and view product information from various online retailers. Shopping listings typically appear as a prominent section in Google search results often above your search ads at the top of the page, featuring images, prices, and links to your online store,making it easier for consumers to find and purchase products they are looking for.

Programmatic Advertising

Supercharge your digital strategy with the unparalleled power of AI signals and countless data points to generate highly targeted digital ads strategically placed across millions of placements on a vast array of relevant networks. By harnessing the full potential of cutting-edge technology and data insights, your business can reach new heights in the digital landscape. Step outside of traditional search - supercharge your digital strategy today and unlock the true potential of your online presence and brand.

AdSmart by Sky

With AdSmart, traditional linear TV advertising becomes more data-driven and targeted, similar to digital advertising. With the latest addition of search behaviour targeting, advertisers have even more data sets to target specific users. This not only enhances the effectiveness of TV advertising but also reduces waste by avoiding broadcasting ads to audiences that are unlikely to be interested in the product being promoted.

Ready to supercharge your eCommerce store?

Book an intro call

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Experts Across All Platforms

What underpins our expertise is access to industry-leading toolsets. We invest heavily in paid-for tools to ensure we utilise wide ranges of data & insights to give our strategies the best chances of success, regardless of market changes.

We’re also a Google search partner, meaning we are certified across all Google products.

Our Paid Search Process

1.  Goal Definition

Setting and understanding your business goals and KPI’s are crucial to our strategy, these are the building blocks on what your digital strategy can realistically be built on.

2.  Audit and Vertical Research

Once we understand where you’re currently at vs where you want to be, our team can carry out an in depth audit of your current strategy, from here our objective is to highlight areas of opportunity in your current vertical.

3.  Platform Selection & Opportunity

Understanding the market and your vertical is just the first step, once we know where the opportunity lies we then need to ensure we’re able to tie it all together in a strategy that maximises your opportunity across the available platforms which meets your business needs and goals. This is where we like to get creative! Our strategy is built on data, trends and common sense.

4.  Strategic implementation

Now the boring stuff, well for you guys for us we love this part. After all the planning and discussions it’s time for us to put our money where our mouth is and implement our strategies across the platforms, this takes a little time so bear with us!

5.  Reporting and analysis

As a performance driven ecommerce agency data is in our blood. Our fully transparent, bespoke, 100% dynamic reporting, with full visibility of your performance by channel, no exception! Our experts are on hand to help guide you through with in depth analysis and commentary on your key performance indicators. Offering further areas of opportunity and insights.

6.  Optimisation and learnings

Our aim is to help you grow your business, we’re constantly monitoring and adapting our strategy to meet the inevitable fluctuations in demand, seasonality and market conditions. Our team of paid media experts are here to help. We don’t always follow Google’s “rules” of best practice, after all why would we? We’ve got your interest in mind not Google’s and will implement strategic decisions as highlighted earlier based purely on data, trends and common sense!

Paid Search Frequently Asked Questions

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How Do I Calculate a Return on Ad Spend?

First, calculate your Cost per Acquisition (CPA). This is the amount you spend on each sale, lead, or other action from your campaign. Second, calculate your Revenue per Sale (RPS) - the amount of revenue you generate from each sale. Finally, divide your RPS by your CPA to get your ROAS.

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How Can Google Ads Increase Leads for My Business?

Google Ads is an highly effective lead generation tool. By targeting potential customers who are actively searching for products or services like yours, you can reach them at the moment they’re most interested in what you have to offer.

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Why Should I Collaborate With a Paid Search Agency?

We have the expertise and experience to manage your campaign effectively. We know how to technically set up and optimise a campaign for maximum results - no matter what the industry or niche.

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