Yumove, a globally renowned brand specialising in pet health supplements, with a particular focus on enhancing joint health and mobility, especially for dogs grappling with arthritis or stiffness, made a strategic transition in the UK market. They shifted from a traditional one-time purchase model to a subscription-based approach.

Our primary objective was twofold: attracting new customers and encouraging existing ones to embrace the subscription model. To achieve this, our dedicated paid advertising team devised a highly targeted strategy, carefully distinguishing between one-time purchasers and loyal subscribers. Since we began working together, we’ve witnessed remarkable growth in several key areas:

• New Customer Acquisition: Significantly increased new customer numbers.
• Revenue Growth: Substantial uptick in revenue generated.
• Sales Expansion: Drastic improvement in overall sales performance.

This impressive success can be attributed to our adept utilisation of a comprehensive range of audience signals, creative content, and tailored messaging across both performance and search campaigns. Our collaborative efforts have not only driven growth but also ensured Yumove’s continued prominence in the pet health supplement industry.