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30% Increase in PPC Revenue

Our paid advertising team implemented a highly targeted strategy that effectively distinguished between one-time purchasers and loyal subscription-based customers.

The Challenge

Yumove, a globally renowned brand specialising in pet health supplements, with a particular focus on enhancing joint health and mobility, especially for dogs grappling with arthritis or stiffness, made a strategic transition in the UK market. They shifted from a traditional one-time purchase model to a subscription-based approach.

Our primary objective was twofold: attracting new customers and encouraging existing ones to embrace the subscription model. To achieve this, our dedicated paid advertising team devised a highly targeted strategy, carefully distinguishing between one-time purchasers and loyal subscribers. Since we began working together, we’ve witnessed remarkable growth in several key areas:

  • New Customer Acquisition: Significantly increased new customer numbers.
  • Revenue Growth: Substantial uptick in revenue generated.
  • Sales Expansion: Drastic improvement in overall sales performance.

This impressive success can be attributed to our adept utilisation of a comprehensive range of audience signals, creative content, and tailored messaging across both performance and search campaigns. Our collaborative efforts have not only driven growth but also ensured Yumove’s continued prominence in the pet health supplement industry.

The Strategy


Paid Media Strategy

We needed to understand the mindsets of the two different customers and what incentives were presented to users who were not current subscribers. Knowing the popularity and size of the YuMove UK presence, we knew that the customer database available would play a pivotal role in our strategy.



We took action by categorising customers into three groups: subscribers, OTP non-subscribers, and new customers. This allowed us to deliver targeted messages at the right moments during their YuMove site journey. Leveraging monthly promotions, we attracted new customers effectively, accommodating seasonal traffic surges and boosting new customer acquisition at key times.



Our paid media team actively managed Google Ads and Microsoft Ads, granting direct access to our account experts for continuous guidance. Consistent check-ins with YuMove, both weekly and monthly, proved instrumental in our success. These discussions provided valuable insights into acquiring new customers through digital channels.

"Onelink paid efforts have resulted in a notable increase in traffic to the Axiros’ website. The team manages the project and communicates very well, giving regular updates. Their ability to take ownership of the processes and do most of the heavy lifting sets them apart. "

Kurt Peterhans

Chief Executive Officer - Axiros GmbH

"Onelink have played a fundamental role in our organic growth here at Yours Clothing. The team are hardworking, enthusiastic, and come with a wealth of knowledge of industry best practices. I look forward to working with the Onelink team to expand our SEO efforts and to grow our organic channel even further. "

Alexandria Gordon Devonshire

SEO Manager - Yours Clothing, BadRhino & Long Tall Sally

"Onelink have completely transformed our website and enabled us to reach new customers through their SEO work. Fantastic team, really supportive and excellent customer service. "

Naomi Butters

Co-Founder - ICENA

"Onelink have consistently supported PPVS with our digital marketing. We highly recommend their dedicated team as nothing is an issue and always progressional at what they do. Highly recommend! I would certainly put them forward to our trusted partners and suppliers. "

Louis Joyce

Director - PPVS

"Having worked with these guys over the past few years I would highly recommend them. Easy to do business with and really knowledgeable. "

Daryl Grace

Co-Founder - TWBC

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