Our paid advertising team implemented a highly targeted strategy that effectively distinguished between one-time purchasers and loyal subscription-based customers.
Yumove, a globally renowned brand specialising in pet health supplements, with a particular focus on enhancing joint health and mobility, especially for dogs grappling with arthritis or stiffness, made a strategic transition in the UK market. They shifted from a traditional one-time purchase model to a subscription-based approach.
Our primary objective was twofold: attracting new customers and encouraging existing ones to embrace the subscription model. To achieve this, our dedicated paid advertising team devised a highly targeted strategy, carefully distinguishing between one-time purchasers and loyal subscribers. Since we began working together, we’ve witnessed remarkable growth in several key areas:
This impressive success can be attributed to our adept utilisation of a comprehensive range of audience signals, creative content, and tailored messaging across both performance and search campaigns. Our collaborative efforts have not only driven growth but also ensured Yumove’s continued prominence in the pet health supplement industry.
Chief Executive Officer - Axiros GmbH
Alexandria Gordon Devonshire
SEO Manager - Yours Clothing, BadRhino & Long Tall Sally
Co-Founder - ICENA
Director - PPVS
Co-Founder - TWBC
Digital Strategy, Paid Search, SEO
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