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Yours Clothing

97% Increase in Organic Search Revenue.

Our team crafted an organic search strategy built upon a solid technical foundation, content that resonates with customers and on-page optimisation to reach new levels of revenue.

The Challenge

The KPI was simple, increase organic revenue. We needed to identify how we could achieve the commercial goals for this brand, unearth trends and opportunities in their search landscape, and get a deeper understanding of what drives potential customers. Armed with these insights, our team was ready to create an effective strategy maximising ROI.

  • Commercial Understanding
  • Industry Fashion Trends
  • Trading Plans
  • Stock Management
  • Alignment With Other Channels
  • Organic Market Share & Opportunity

Upon feeling confident that the client’s 2021 plan was a sound one, we got to work crafting and implementing an organic growth strategy. With our roadmap in place, it was time for action.

The Strategy


Technical Audit

Onelink carried out an extensive technical audit of the entire website. The focus was on the hierarchical structure to spread equity, technical housekeeping, reduction in index bloat, and increase crawl budget efficiency. We fixed these issues at speed in priority order.


Content Strategy

With extensive keyword research, we developed a content strategy overlaid with the client’s commercial objectives to move high-volume priority terms into high-ranking positions, with a structured on-page content strategy.



After close collaboration between our team, the in-house search team, the development agency and trading teams we achieved clarity and execution with unprecedented speed. Our commitment to going above & beyond allowed us to excel on this project.

"Onelink paid efforts have resulted in a notable increase in traffic to the Axiros’ website. The team manages the project and communicates very well, giving regular updates. Their ability to take ownership of the processes and do most of the heavy lifting sets them apart. "

Kurt Peterhans

Chief Executive Officer - Axiros GmbH

"Onelink have played a fundamental role in our organic growth here at Yours Clothing. The team are hardworking, enthusiastic, and come with a wealth of knowledge of industry best practices. I look forward to working with the Onelink team to expand our SEO efforts and to grow our organic channel even further. "

Alexandria Gordon Devonshire

SEO Manager - Yours Clothing, BadRhino & Long Tall Sally

"Onelink have completely transformed our website and enabled us to reach new customers through their SEO work. Fantastic team, really supportive and excellent customer service. "

Naomi Butters

Co-Founder - ICENA

"Onelink have consistently supported PPVS with our digital marketing. We highly recommend their dedicated team as nothing is an issue and always progressional at what they do. Highly recommend! I would certainly put them forward to our trusted partners and suppliers. "

Louis Joyce

Director - PPVS

"Having worked with these guys over the past few years I would highly recommend them. Easy to do business with and really knowledgeable. "

Daryl Grace

Co-Founder - TWBC

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