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GarageBar

140% Increase in Organic Visibility in 6 Months.

Website design, development & migration supported by SEO strategy with a focus on maximising organic SEO performance.

The Challenge

Previously, the GarageBar website was limited & didn’t allow full control over the contents of the website being restricted to an outdated platform. The site lacked a main navigation meaning the site architecture was flat & there was limited room for organic growth due to multiple issues around development.

Our task was simple: create an industry leading e-commerce website that gives full access & flexibility to GarageBar, migrate the website across while maintaining existing rankings all while developing a holistic search strategy to increase the visibility and reach of the website, we did this by providing:

  • Strategy Consultancy
  • Technical Consultancy
  • 40+ High Quality Targeted Landing Pages
  • Best In Class Technical Foundation
  • Development CRO Improvements

The Strategy

1

Design & Development

A new website was designed & developed to give the GarageBar domain full control and flexibility over the contents on-site. Technically the site needed to be built with a solid foundation to allow future and on-going optimisation work to benefit. 

2

SEO Strategy

Understanding the opportunity to grow was a big part of the strategy for GarageBar as they already performed well for head terms in some cases but there was still significant opportunity for growth. A strategy of building out pages which targeted glass brands & countries of origins meant the domain could improve overall relevancy and visibility for these terms with specific pages targeted at them.

3

Execution

After successfully launching and migrating the website the next step was to implement our growth strategy. Strategy is nothing without execution, we used a structured hierarchy across the site utilising a new main navigation, coupled with strategic internal linking fixes to grow semantic relevancy across the site.

"Onelink paid efforts have resulted in a notable increase in traffic to the Axiros’ website. The team manages the project and communicates very well, giving regular updates. Their ability to take ownership of the processes and do most of the heavy lifting sets them apart. "

Kurt Peterhans

Chief Executive Officer - Axiros GmbH

"Onelink have played a fundamental role in our organic growth here at Yours Clothing. The team are hardworking, enthusiastic, and come with a wealth of knowledge of industry best practices. I look forward to working with the Onelink team to expand our SEO efforts and to grow our organic channel even further. "

Alexandria Gordon Devonshire

SEO Manager - Yours Clothing, BadRhino & Long Tall Sally

"Onelink have completely transformed our website and enabled us to reach new customers through their SEO work. Fantastic team, really supportive and excellent customer service. "

Naomi Butters

Co-Founder - ICENA

"Onelink have consistently supported PPVS with our digital marketing. We highly recommend their dedicated team as nothing is an issue and always progressional at what they do. Highly recommend! I would certainly put them forward to our trusted partners and suppliers. "

Louis Joyce

Director - PPVS

"Having worked with these guys over the past few years I would highly recommend them. Easy to do business with and really knowledgeable. "

Daryl Grace

Co-Founder - TWBC

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