eCommerce Growth Strategy
Performance Paid Media (PPC)
Organic Growth Suite (SEO)
Performance Driven Creative
eCommerce Reporting
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Website design, development & migration supported by SEO strategy with a focus on maximising organic SEO performance.
Previously, the GarageBar website was limited & didn’t allow full control over the contents of the website being restricted to an outdated platform. The site lacked a main navigation meaning the site architecture was flat & there was limited room for organic growth due to multiple issues around development.
Our task was simple: create an industry leading e-commerce website that gives full access & flexibility to GarageBar, migrate the website across while maintaining existing rankings all while developing a holistic search strategy to increase the visibility and reach of the website, we did this by providing:
1
A new website was designed & developed to give the GarageBar domain full control and flexibility over the contents on-site. Technically the site needed to be built with a solid foundation to allow future and on-going optimisation work to benefit.
2
Understanding the opportunity to grow was a big part of the strategy for GarageBar as they already performed well for head terms in some cases but there was still significant opportunity for growth. A strategy of building out pages which targeted glass brands & countries of origins meant the domain could improve overall relevancy and visibility for these terms with specific pages targeted at them.
3
After successfully launching and migrating the website the next step was to implement our growth strategy. Strategy is nothing without execution, we used a structured hierarchy across the site utilising a new main navigation, coupled with strategic internal linking fixes to grow semantic relevancy across the site.
Kurt Peterhans
Chief Executive Officer - Axiros GmbH
Alexandria Gordon Devonshire
SEO Manager - Yours Clothing, BadRhino & Long Tall Sally
Client
Service
Digital Strategy, Paid Search, SEO
Sector
Technology
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Client
Service
Digital Strategy, SEO
Sector
eCommerce
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Client
Service
Paid Media
Sector
Healthcare
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Client
Service
SEO, Strategy
Sector
eCommerce
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