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191% Increase in Clinic Revenue in 6 Months.

Paid Media strategy & execution focused on increasing lead quality & quantity via Google search advertising and Facebook lead generation advertising.

The Challenge

Denturly is one of the UK’s leading providers of high-quality dentures. Denturly is a start-up, meaning operating fast & effectively is key for growth and clinic expansion.

Our paid media team delivered a lead generation campaign primarily focused on improving the enquiry quality & quantity, to increase clinic bookings. Since working together we’ve created growth for clinics by providing:

  • Lead generation
  • Google Ads management
  • Facebook Ads Manager management
  • Digital consultancy
  • Hubspot analysis

The Strategy


Paid Media Strategy

We first analysed the dentures location landscape to understand the best clinic opportunities. In order to know what the next few months of delivery consisted of, we audited google ads and facebook advertising accounts so we knew exactly how to improve performance.



Implementation in Google consisted of location-based search ads, optimsing keyword targeting, and reducing the cost per lead. For Facebook, we designed and developed lead-generation ads in a range of advertising formats, including video, carousels, instant experiences and standard text advertisements.



Our paid team provided Google and Facebook management, ensuring we always maintained healthy lead flow, within the target cost per lead targets. Weekly check-ins were key to the strategy’s success, updating the client on performance, and discussing how digital efforts were translating into day-day sales performance.

"Onelink paid efforts have resulted in a notable increase in traffic to the Axiros’ website. The team manages the project and communicates very well, giving regular updates. Their ability to take ownership of the processes and do most of the heavy lifting sets them apart. "

Kurt Peterhans

Chief Executive Officer - Axiros GmbH

"Onelink have played a fundamental role in our organic growth here at Yours Clothing. The team are hardworking, enthusiastic, and come with a wealth of knowledge of industry best practices. I look forward to working with the Onelink team to expand our SEO efforts and to grow our organic channel even further. "

Alexandria Gordon Devonshire

SEO Manager - Yours Clothing, BadRhino & Long Tall Sally

"Onelink have completely transformed our website and enabled us to reach new customers through their SEO work. Fantastic team, really supportive and excellent customer service. "

Naomi Butters

Co-Founder - ICENA

"Onelink have consistently supported PPVS with our digital marketing. We highly recommend their dedicated team as nothing is an issue and always progressional at what they do. Highly recommend! I would certainly put them forward to our trusted partners and suppliers. "

Louis Joyce

Director - PPVS

"Having worked with these guys over the past few years I would highly recommend them. Easy to do business with and really knowledgeable. "

Daryl Grace

Co-Founder - TWBC

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