An organic search strategy focused on technical foundations, content housing and on-page optimisation to drive revenue.
The KPI was simple, increase organic revenue. However before we could do this we had to understand the commercial objectives of the brand, the search landscape, and most importantly the customer.
Once we felt confident in the plan the client had for 2021, we could start to develop the organic strategy and roadmap.
Chief Executive Officer - Axiros GmbH
Alexandria Gordon Devonshire
SEO Manager - Yours Clothing, BadRhino & Long Tall Sally
Co-Founder - ICENA
Director - PPVS
Co-Founder - TWBC
Digital Strategy, Paid Search, SEO
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Within this guide you will discover and learn about the fundamentals of search engine optimisation, and find the reasons why SEO is vital for your business.
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PPC is a type of digital advertising that allows businesses to reach their target audience through sponsored search engine results. It’s an effective way to drive traffic to your website and generate leads.
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A content audit is a crucial SEO task which needs to be conducted regularly to ensure your brand is showcasing high quality, informative information to users.