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AXIROS

352% Increase in Leads Generated.

Our team devised a multi-language search engine marketing strategy to pull in leads from both organic and paid channels. As part of our solution, we migrated the website with precision across different languages, providing an optimised user experience for international audiences. Leading to a dramatic increase in lead generation.

The Challenge

The old website for Axiros was limited in terms of SEO performance and struggled to climb the SERP due to legacy technical issues & limited flexibility in terms of page creation, hierarchy, and on-page optimisations. The AdWords account also needed a restructure and an overhaul to target commercial traffic to drive the correct leads into the business.

Onelink’s task was to shift the targeting and technical foundations of the new website to target multiple languages and locations, with an overhaul of the AdWords account.

  • Strategy Consultancy
  • Technical Consultancy
  • Development Assitance
  • International Web Migration
  • Paid Media Strategy
  • Paid Media Overhaul

The Strategy

1

International Website Migration

A new website was developed by the Axiros internal team, with assistance from our experts. Onelink designed all the wireframes, the content strategy and the international technical foundations to ensure international success post-launch.

2

Content Strategy

By benchmarking Axiros against the competition and mining keyword data for every international hub, Onelink crafted a content strategy to drive visibility in all markets. Post-launch, this launchpad approach boosted Axiros’ presence worldwide allowing them to experience sustainable success from day one.

3

Reconstruction of AdWords Account

With a new technical foundation, optimised content and access to multiple international markets in mind, we had the challenge of reconfiguring an entire AdWords account. We achieved this by creating Ads for different languages and reducing spending on non-converting terms.

"Onelink paid efforts have resulted in a notable increase in traffic to the Axiros’ website. The team manages the project and communicates very well, giving regular updates. Their ability to take ownership of the processes and do most of the heavy lifting sets them apart. "

Kurt Peterhans

Chief Executive Officer - Axiros GmbH

"Onelink have played a fundamental role in our organic growth here at Yours Clothing. The team are hardworking, enthusiastic, and come with a wealth of knowledge of industry best practices. I look forward to working with the Onelink team to expand our SEO efforts and to grow our organic channel even further. "

Alexandria Gordon Devonshire

SEO Manager - Yours Clothing, BadRhino & Long Tall Sally

"Onelink have completely transformed our website and enabled us to reach new customers through their SEO work. Fantastic team, really supportive and excellent customer service. "

Naomi Butters

Co-Founder - ICENA

"Onelink have consistently supported PPVS with our digital marketing. We highly recommend their dedicated team as nothing is an issue and always progressional at what they do. Highly recommend! I would certainly put them forward to our trusted partners and suppliers. "

Louis Joyce

Director - PPVS

"Having worked with these guys over the past few years I would highly recommend them. Easy to do business with and really knowledgeable. "

Daryl Grace

Co-Founder - TWBC

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