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SEO

Why is Content Marketing Important?

Content marketing, in its simplest form, is the process of creating relevant and valuable content that attracts a specific audience to your brand’s website. It can take many different shapes… For example blogs, articles, videos, guides, social media, email or podcasts. It’s designed to answer questions and solve problems that your target customer has so that they’ll visit your site, view you as a reputable business and hopefully decide to buy your products. But why is content marketing important for your business? If you’re not yet convinced, in this guide, we’ll run down the top reasons why content marketing is important and why you should consider it within your overall digital strategy.

April 21, 2023

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