Many people often mistakenly think that content marketing and SEO are two distinctively different marketing strategies. When in reality, they’re actually closely linked - but how can high quality, user led content help your organic efforts? In this guide, we’ll be exploring content marketing’s relationship with SEO, as having a good understanding of this will help to boost your website’s engagement, so read on to find out more.
April 17, 2023
Read in 5 mins
Content marketing creates pieces of valuable, informative content that answers the common questions of your audience. With Google’s recent algorithm updates, the search engine now favours content that prioritises content written FOR USERS. This means that content should always be written with the following question in mind: How will this serve and benefit the reader? By creating user-first focused content, we can provide useful information to users about our products and services.
Effective content marketing also makes clever use of keywords within the content, so that your website appears for a range of relevant search queries – effective content can rank for a range of primary and secondary keywords, helping to capture improved amounts of relevant traffic. This means that your target audience gets directed to your site organically. With well-placed calls to action and encouraging language, this often results in improved conversion rates.
Content marketing makes your website feel much more personal and trustworthy than if it’s used purely for selling goods, for example. Insightful content gives off the impression that you’re knowledgeable, empathetic and care about your customer’s problems. This helps to nurture one-off users into loyal customers who may share your content on their social media feeds or interact with your content. This helps to build a vibrant community of people who value your content and your product, building your brand visibility as well as your domain authority.
In a similar vein, increased content marketing means users will be more likely to interact with the website because they view it as trustworthy and high-quality. Using internal linking and calls-to-action, you can direct a customer from your SEO-optimised landing page to your FAQs page, contact page or e-commerce site, and from these pages, you can direct them to even more content.
Effective use of content marketing answers the queries that your target audience is asking through multiple pieces of content on your website. This means that your content is genuinely helpful and relevant to the people using it which is highly valued by search engines when ranking websites.
Plus, by doing this, you can place keywords on pages in areas where they fit instead of trying to shoehorn them into your existing pages in ill-fitting ways, which often leads to low-quality content which isn’t adding value to the user which is top of Google’s list in terms of priorities.
Through your content marketing strategies, you’ll begin to develop an authoritative voice in your field. If your site has plenty of insightful, interesting and helpful information on it, customers will see it as a go-to source of information and recognise your organisation as trustworthy and high-quality.
Content marketing is an essential part of any successful SEO strategy. It can help to increase organic traffic, build communities and engage users in a more meaningful way than traditional advertising tactics. Content can also play a key role in improving SERP rankings by providing relevant content that answers customer queries and builds trust with customers through the development of an authoritative voice. If you want to grow your website’s visibility online, using content marketing strategies should be top priority for your business.
Our content strategists at Onelink can help you develop a content marketing plan that works for your business and helps your website rank higher in SERPs and provide value to users. Get in touch to get started today.
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