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Google Rivals ChatGPT With Bard AI: The Race to AI-Centric Search Engines

In our latest blog, we'll be taking a look into Google's new AI announcement - and how this impacts the future of search.

February 8, 2023

Read in 5 mins

BREAKING NEWS. This week, Google introduced the world to its innovative new tool known as “Bard” – their response to the immense success of ChatGPT and a way for them to gain more traction in the AI market.

What Exactly is Bard?

As of Monday the 6th of January, Google announced that its “trusted testers” are assessing Bard, which will be accessible to users in Google Search and other products within the next few weeks. Bard, like ChatGPT which was released to the public by AI research company OpenAI in late November, is built on a large language model. These models are trained using vast amounts of data online in order to generate responses to user prompts. Google’s Sundar Pichai has said that “Bard seeks to combine the breadth of the world’s knowledge with the power, intelligence and creativity of our large language models, it draws on information from the web to provide fresh, high-quality responses”.

To put this into context, Google provided an example. Whereas user searches in the past have been more simple e.g. “how many keys does a piano have?”, they’re becoming increasingly complex e.g. “is the piano or guitar easier to learn, and how much practice does each need?”. AI is a powerful tool to use when the answer to your questions isn’t black-and-white. In Search, you’ll soon see AI capabilities that gathers intricate data and numerous perspectives into easy-to consume formats so you can quickly grasp broader ideas and learn more from the web – such as searching for different viewpoints like blogs written by both piano and guitar players or exploring further in terms of how to get started as a musician.

The Noticeable Impact of ChatGPT

Just a few months after its public launch, ChatGPT has created a considerable stir by allowing users to produce essays, stories, blog posts and much more, as well as answering questions that would have previously been searched for on Google. The Bard AI announcement comes at a time when many believe that the core product of Google, online search, is in danger like never before.

Microsoft’s ChatGPT-Powered Bing

As if Google didn’t have enough to worry about with the success of ChatGPT, Microsoft recently announced that it plans to launch a new version of its Bing search engine powered by a similar AI model. This move is sure to be seen as a direct response to Google’s introduction of Bard and could cause further disruption for the tech giant in an already crowded marketplace.

If you visit, you can take a look at the example searches and try them out (if you see the new interface). Once clicked, they will direct to a Bing search page with classic results on the left-hand side while an AI-generated answer pops up in the chat window located to the right. It’s clear that Microsoft is hoping to capitalise on the success of ChatGPT and is making a bold statement with this move.

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