A defensive & offensive search strategy to consolidate existing positive rankings while finding new opportunities to increase visibility through content.
Speakers Corner are industry leaders in the Speakers Bureau space, dominating a signifiant amount of key head terms, crucial to their business – this posed an interesting challenge for the team as priority 1 was to develop a strategy that maintained these rankings. The roadmap was clear:
- Technical SEO Improvements (post-migration)
- SEO Strategy Development
- Content Development & Implementation
- Defensive position strategy
- New Content Topic Exploration.