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      Speakers Corner Industry Leading Organic Growth

      Data SEO Strategy
      Technical SEO
      What did we do?
      Services
      Data SEO Strategy

      Technical SEO

      Industry

      Lead Generation

      Results

      +80% Organic Leads

      +57% Engaged Sessions

      +45% Organic Traffic

      A defensive & offensive search strategy to consolidate existing positive rankings while finding new opportunities to increase visibility through content.

      Speakers Corner are industry leaders in the Speakers Bureau space, dominating a signifiant amount of key head terms, crucial to their business – this posed an interesting challenge for the team as priority 1 was to develop a strategy that maintained these rankings. The roadmap was clear:

      • Technical SEO Improvements (post-migration)
      • SEO Strategy Development
      • Content Development & Implementation
      • Defensive position strategy
      • New Content Topic Exploration.

      Regain Any Lost Visibility Post Migration

      A CMS migration had led to a number of difficulties for Speakers Corner, their consistent organic rankings where under threat and a number of them had dropped from position 1 due to a technical migration which hadn’t gone to plan. Redirect mapping for the entire site & URL restructuring led to a signifiant recovery and a return to the top of the pile.

      Market Visibility Growth

      Standing still isn’t an option and a number of competitors in the space had identified key gaps and emerging trends that could easily be targeted by specific landing pages. A thorough competitor gap analysis highlighted where these gaps where and quickly led to developing a content roadmap of development, production & launch.

      Qualified Traffic Through Custom Reporting

      Being in a highly populated space full of terms with huge search volume, organic visibility is easy to be manipulated, ranking for a signifiant amount of irrelevant keywords that make visibility look great but not the growth of the business. A mapping tasks enabled us to develop a custom reporting solution reporting on commercial pages which drove the most enquiries, ignoring the noise of irrelevant keywords that led minimal real business change.

      The Results

      Following a technical restructuring & comprehensive content plan that allowed for consistent improvements & highlighted gaps to get to the next level, we saw impressive results:

      0 %

      Increase In Organic Sessions

      0 %

      Increase In Engaged Sessions

      0 %

      Increase In Organic Leads

      Our Work

      Take a look at some of our client wins

      View all case studies
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