The goal for National Shower Spares was simple: restart stalled organic growth and turn search into a consistent, revenue-driving channel.
Driving meaningful growth meant starting with a deep understanding of how National Shower Spares traded, their commercial priorities, product performance, and the behaviours of both B2C and B2B customers. The SEO strategy wasn’t built on guesswork, it was rooted in data and tied directly to business outcomes.
Key focus areas:
-
Commercial Alignment: Mapped SEO efforts to revenue targets, margin priorities, and key product lines to ensure every optimisation delivered value.
-
Category Demand & Seasonality: Analysed product usage cycles, urgent-repair trends, and seasonal peaks to ensure content and targeting matched real-world search behaviour.
-
Trading & Promotional Integration: Synced optimisations with trading calendars and key promotional periods to maximise visibility when it mattered most.
-
Stock-Aware SEO: Prioritised in-stock and high-margin products to drive meaningful traffic and reduce wasted visibility.
-
Channel Alignment: Ensured SEO worked in harmony with PPC and affiliate efforts, creating a unified performance approach across the funnel.
-
Market Opportunity Analysis: Audited competitors to uncover gaps in visibility, keyword targeting, and content, turning them into quick wins and long-term growth drivers.
