Our goal was clear: reignite organic search performance and drive consistent revenue growth.
The KPI was simple: increase organic revenue.
But before we could deliver growth, we had to fully understand the brand’s commercial objectives, how they traded, and the needs of their customer. That meant building a strategy rooted in data, not guesswork, and aligning SEO with real-world business goals.
Key areas we focused on included:
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Commercial Understanding – Grasping revenue targets, margin priorities, and category performance to ensure SEO activity supported the wider business plan.
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Industry Fashion Trends – Identifying seasonal spikes, demand cycles, and emerging trends relevant to the plus-size menswear market.
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Trading Plans – Mapping content and optimisation efforts to trading calendars and promotional moments to maximise impact.
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Stock Management – Avoiding wasted visibility by aligning SEO focus with available inventory and high-margin products.
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Alignment With Other Channels – Ensuring SEO worked alongside paid media, email, and affiliate activity—not against it.
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Organic Market Share & Opportunity – Auditing the competitive landscape to find keyword gaps, visibility weaknesses, and ranking opportunities we could exploit.
