Strip was facing rising CPAs and inefficient spend across key London locations, the goal was clear: turn paid search into a scalable, booking-led performance channel.
With bookings as the core objective, the first step was to understand how Strip operated, who its customers were, and how each location contributed to commercial performance. This wasn’t guesswork, it was a paid strategy grounded in data and tied directly to real-world business goals. Campaigns were designed to drive high-intent conversions, mapped against peak treatment types, salon-level demand, and profit margins.
Using precise radius targeting around each London branch, ads were delivered to users based on both proximity and likelihood to book. Spend was prioritised towards high-margin services like intimate waxing and laser, where Strip holds clear differentiation.
Paid search was tightly integrated with other channels, supporting brand, email, and organic activity to amplify conversion volume. Campaign audits uncovered inefficiencies, allowing the budget to be shifted into top-performing treatments and new demand pockets competitors hadn’t captured.
