PPVS struggled with low online visibility and minimal lead flow, the challenge was to transform their website, SEO, and PPC into a scalable, lead-generating engine.
Driving sustainable lead generation meant starting with a complete rebuild of PPVS’s website, improving structure, messaging, and technical setup to turn passive visitors into high-quality B2B enquiries across core FM services.
Once the foundations were in place, SEO and PPC were rolled out in parallel. SEO efforts targeted high-intent commercial keywords across service lines, including maintenance, compliance, and reactive works, backed by technical improvements and a refined on-page structure to boost visibility.
To support long-term growth, an informational content strategy was developed around common FM pain points, regulatory requirements, and operational challenges, helping capture upper-funnel traffic while positioning PPVS as a trusted partner in facilities management.
PPC campaigns were rebuilt to target procurement teams, property managers, and commercial decision-makers searching for FM solutions, with a budget focused on high-margin services where PPVS delivers the most substantial value.
Together, the channels collaborated to capture demand, increase visibility, and generate consistent, qualified lead flow across the board.
