Necessary Good needed clarity on how people searched before launch, the goal was to build a keyword strategy based on real intent to guide content, SEO, and a purpose-led rollout.
With a new brand preparing to enter the skincare space, Necessary Good needed to understand how consumers searched, not just for products, but for solutions, routines, and concerns. Our focus was to build a keyword strategy grounded in real search behaviour that could shape everything from site structure to content direction.
We delivered a full commercial and informational keyword research project, identifying demand across product categories and surfacing the pain points, questions, and routines users actively search for. This formed the foundation of their content strategy, helping them prioritise what to write, how to structure pages, and how to connect with their audience through relevant, high-intent topics.
Alongside this, we provided on-page SEO recommendations and a clear keyword map, segmented by product, collection, and content themes, which gave the team a strategic roadmap to build long-term visibility from day one.
