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💜 Make Your Mark Kidney Donation Website Launch

Data SEO Strategy

Technical SEO

What did we do?

Services

Technical SEO

Industry

Charity

Third Sector

Results

5k Active Users p/m Within 6 Months

20+ Keywords In P1 After 3 Months

Over 2k Qualified Form Fills

We launched a brand new website in one of the most competitive spaces with technical best practice as the foundation following it up with a full acquisition strategy focused around content strategy & production.

Make Your Mark came to us with an important mission of increasing the awareness of Kidney donation in the UK with the demand far exceeding the number of donors. Being under the umbrella of Kidney Research meant they had access to brand awareness, they built a website and asked us to deploy analytics, performance reporting and develop a strategy that will grow the website. We developed a plan that encompassed:

Content Strategy
SEO Strategy Development
Content Development & Implementation
Technical SEO Improvements

Strong Technical Foundations For Long-term Success

Our first priority was establishing a solid technical foundation. The new website had been launched and we conducted a thorough launch audit to ensure there were no show stoppers or major issues that could impact performance, not just for organic search but for all acquisition channels.

Analytics Integration & Reporting Solutions.

A significant part of the website audit was to implement and configure google-tag-manager to ensure tracking was correct across the website, the sole KPI for the website is to increase the number of qualified form fills for Make Your Mark to contact to discuss the Kidney Donation process. This meant it was crucial to have accurate, reliable data to showcase the success of the campaign.

Content Strategy, Planning & Production.

Content strategy, planning, mapping & production was the main driver of acquisition for Make Your Mark, being a purpose stand-alone website relevant to Kidney Donation gave the website an advantage against it’s organic competitors as it was dedicated to the process. We conducted a gap analysis across highly authoritative competitors to identify the pages that drove the most traffic & where Make Your Mark could contribute.

The Results

Following correct tracking configuration & extensive strategy planning & competitor analysis we achieved the following within a 6 month period of launch:

Active Monthly Users

Keywords In P1

Qualified Form Fills

Our Work

Take a look at some of our client wins

View all case studies

Creative

eCommerce

Paid Search

Paid Social

Programmatic

Strategy

Corendon Airlines

+57% Sales YoY

A full-funnel strategy for Corendon Airlines, balancing brand awareness with performance tactics to scale UK bookings, grow market share, and hit strict cost-per-seat targets, all while driving strong ROMS.

eCommerce

Paid Search

Strategy

YuMove

+30% LTV YoY

We implemented a targeted strategy that segmented one-time and subscription-based customers to tailor acquisition and retention efforts, maximising LTV and reducing CAC for sustainable growth.

Creative

Data

eCommerce

Paid Search

Paid Social

Programmatic

SEO

Strategy

Technical SEO

Rubio Monocoat

+90% Revenue YoY

Onelink executed a full-funnel performance strategy, combining SEM, CRO, and funnel optimisation to improve conversion efficiency, align media with onsite experience, and drive sustainable UK growth with stronger ROMS.

eCommerce

SEO

Strategy

Technical SEO

Yours Clothing

+97% Revenue YoY

Yours Clothing were overly reliant on paid media, so we implemented a strategic SEO plan to drive incremental revenue and acquisition without increasing spend, diversifying traffic, lowering blended CAC, and protecting overall profitability.

eCommerce

SEO

Strategy

Technical SEO

BadRhino

+84% Revenue YoY

We delivered a commercially aligned SEO strategy for BadRhino, combining technical fixes, content built around customer intent, and close collaboration across teams to reignite organic performance and turn it into a consistent revenue-driving channel.

eCommerce

SEO

Strategy

National Shower Spares

+54% Revenue YoY

For National Shower Spares, a commercially focused SEO strategy was used to break through a performance plateau, turning organic into a consistent revenue driver across B2B and B2C.

eCommerce

SEO

Strategy

PixieGirl

+168% Revenue YoY

For PixieGirl, SEO was overhauled, technical issues resolved, content aligned to petite search intent, and organic turned into a consistent revenue driver.

Data

Strategy

Kavee Cages

Customer Reporting Solution

For Kavee Cages, we rebuilt channel reporting and attribution to give clear visibility on what was driving revenue, enabling smarter budget decisions and stronger channel performance.

eCommerce

SEO

Strategy

Technical SEO

Long Tall Sally

+127% Revenue YoY

We crafted a results-driven organic search strategy, combining robust technical SEO, user-centric content, and precise on-page optimisation to accelerate UK revenue growth.

eCommerce

Paid Search

SEO

UK Gym Equipment

+63% PPC Revenue YoY

For UK Gym Equipment, SEO and PPC were used to drive new customer acquisition across B2C and B2B, focusing on high-margin products and revenue growth.

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